Description: Shell Helix Fully Synthetics are designed for all types of challenging conditions that put your car’s engine under extreme stress. Here, we see the ultimate test of performance. A Maserati is driving up China’s 99 Turns Road – one of the toughest roads in the world.
We open with a Shell Helix Synthetic Motor Oils title card.
Visual Transition: We see a man, standing behind his red sports car parked at the bridge. We can see an epic landscape in front of him. The camera very slowly pans towards him.
Audio: We hear the dull rumbling of a car engine
Visual Transition: We cut to see the face of the man. He is looking pensively into the distance.
Audio: I live to drive. It’s in my DNA.
Visual Transition: We cut to a dramatic view of tree covered mountains surrounded by whispy clouds. The Shell Helix logo quickly fades into the clip.
Copy: 99 Turns Engine Stress Test
VO: It’s what brought me here.
Visual Transition: We see an aerial view of a dramatic, winding road, cut into the side of the mountains.
VO: Tianmen Mountain Road
Visual Transition: We cut to see what looks like the beginning of the mountain road from the inside of the car, as if the driver. We see a man wearing a red jacket and speaking into a walkie talkie. He has a Shell Helix DRIVE ON sign standing in front of him.
Audio: We head the muffled sound of a car engine and muffled conversation into the radio, “road closed, good to go”
Visual Transition: We cut to a low-down clip of the Maserati taking off from static.
Audio: We hear a clear sound of the car’s engine as it takes off.
Copy: Professional driver. Closed road. Do not attempt.
Visual Transition: We cut to another dramatic aerial clip of the winding mountain road.
VO: The road of 99 turns. One of the most amazing roads in the world.
Visual Transition: We cut to a clip of the car alloys, spinning quickly as the car drives.
Audio: We hear the roar of the car engine as it accelerates
Visual Transition: We cut to an aerial view of the car quickly and easily driving round a tight bend in the mountain road. We then cut to the back of the car as it tackles the corner.
VO: It’s the ultimate drive
Visual Transition: We see a distant side view of the car as it approaches a tight corner. We quickly cut to a close up view of the front wheel as it tackles the corner.
VO: Tight corners
Visual Transition: We see the back of the Maserati approaching a corner at speed
VO: Steep inclines
Visual Transition: We cut to a frame of the car speeding towards the camera, as the camera pans towards the car
VO: Heavy breaking
Visual Transition: We see the back of the Maserati breaking towards the corner ahead
Audio: Heavy breaking
Visual Transition: We cut to a frame of the driver behind the wheel. We pan out to see an aerial shot of the Maserati, before quickly cutting in to a visual of the exhaust pipes.
Audio: Car engine accelerating
VO: It can put a lot of stress on your engine
Visual Transition: We see the Maserati coming out of a corner. We then cut to an aerial shot of the extreme and winding 99 Turns road. We quickly cut to a shot of the car from behind and above driving round a corner.
VO: Which is why you have to be prepared
Visual Transition: We see a close up of the cars back wheel. We then see the car emerging round a bend behind some greenery. We cut to a close up of the wheels.
VO: Use the right oil
Visual Transition: We view the car driving round an uphill bend from low down. We then cut to a clip looking down on the car from the road above, over some greenery, as it speeds past on the road below.
VO: One that can handle these conditions
Visual Transition: We see the driver at the wheel. We cut to a shot of the car driving towards the camera, and quickly transition to a shot of the car from behind entering a tunnel – as if to show it has just sped past the camera. We then see the car driving through the tunnel with headlights on.
Audio: Car accelerating
Visual Transition: The screen goes black. We see light flares moving across the screen to represent the headlights of the car. We see a close up of a drop of water falling to the ground as see it splash.
Audio: Light symbols complimented by the sound of water plopping
Visual Transition: We see a blurred shot of the Maserati driving in the tunnel in slow motion
Audio: The dull sound of an engine accelerating
Visual Transition: We pan the dark, rugged wall of the tunnel. We cut to a RPM meter and see the red gauge swiftly moving up the dial toward the number 5
Audio: We clearly hear the gradually loudening sound of an accelerating engine
Visual transition: We cut to the floor of the tunnel, where water is dripping to the ground, illuminated by the red and white lights cast from the car head and tail lights
Audio: The audio dulls, we hear a light “ting” sound, with a dramatic ambient background audio in contrast to the loud acceleration sound
Visual Transition: We see water droplets and particles moving towards the camera looks like blurred white water
Audio: We hear the engine crescendo
Visual Transition: We see the car speeding out of the tunnel, round a bend and up the hill. We see shots of the car and driver as they ascend towards the top of Tianmen mountain. We see an aerial shot of the car from directly above, showing the extremely winding road.
VO: So all you have to worry about
Visual transition: We see an aerial view of us looking onto the car climbing towards the top of the mountain, surrounded by views of the tree covered, jutting landscape.
VO: Is reaching the top
Visual transition: We then pan towards the car as it drives around the final corner on the mountain. The camera fly’s over the car, leaving the mountain road behind, and showing the views of the cityscape below.
VO: We understand why you drive
Visual Transition: We cut to a red frame where white and gold gas particles fly in from the left hand side of the screen. When the gas particles reach the centre of the frame, they evolve into the Shell Helix Ultra golden bottle.
VO: Shell Helix Fully Synthetic Motor Oils, made from natural gas
The golden bottle moves to the right, and from behind it a grey Shell Helix Ultra bottle is revealed.
Copy: Designed For Ultimate Engine Performance
VO: Shell Helix Synthetic Motor oils, made from natural gas, designed for ultimate engine performance
Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.
VO: Drive on.